Employee engagement, employee retention, and talent acquisition are key issues facing every organization. According to the 2007 Incentive Federation Incentive Travel and Merchandise Study, North American organizations spent more than $14 billion in 2006 to recognize and motivate their employees.

The Recognition Council was formed to provide an awareness of how recognition and rewards, in their many forms, are part of an effective strategy for achieving better business performance. The Council’s focus is to educate and promote the benefits of recognition and rewards to the worldwide business community.

Members of the Recognition Council exchange and promote recognition program best practices. All members benefit from the opportunity to leverage the collective experience and expertise of the Council’s community of recognition professionals.

Just Released! 

It’s Personal:  The Brand, the Consumer, and Employee Recognition:

“On the road to economic recovery, every consumer decision matters.  Advertisers try to grab attention, savvy customers easily gather factual and antecdotal  information on the Internet, budgets and product performance are weighted, and purchases are made.  Today, the brand relationship matters all along the way in consumer transactions.  Does the consumer “like” the brand?  Does he or she feel like it delivers on product promises? Does the customer service experience align with the brand’s stated or implied value? Click here to access this paper. 

Social Recognition: The Virtual Way to Engage

“Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strength of relationships, the currency of caring, and the power of word of mouth,” according to serial entrepreneur and business author Gary Vaynerchuk. Click here to access this paper.

Social Recognition: Opportunity & Impact

The Recognition Council’s 2011 Trends Survey found 85.7 percent of the respondents use social media to market products and services. In the same survey, “understanding social media and its effectiveness” was listed as a top ten employee chalIenge in the next five years. Click here to access this paper

Employee Recognition and Engagement is a strategic initiative in a growing number of organizations as they come to realize that human capital is the next true differentiator. As market leaders in this space, it is our responsibility to educate and advance the industry.